Digital Articles
What is the importance of having a good visual identity?
What is visual identity? As human beings, we have numerous characteristics that distinguish us from others, both physically and mentally. These characteristics make us unique and make us recognizable…
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Learn how to use Keywords in SEO
What are Keywords? Keywords in SEO (Search Engine Optimization) are terms made up of one or more words that users type into search engines, such as Google when looking for information on the…
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Don’t make these mistakes in graphic production
Don't make these mistakes in graphic production Graphic production involves creating graphic designs for a variety of media, such as print, advertising, packaging and more. It's a complex and…
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How to solve common software problems
How to solve common software problems Problems with the software are common and can be frustrating, but fortunately, many solutions can help solve them. In this article, we will discuss some tips and…
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Learn how UX and UI can improve your results!
Learn how UX and UI can improve your results! UX (user experience) and UI (user interface) are two disciplines that aim to make the user experience with a product or service as pleasant and efficient…
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Why it is important to create a logo?
With so many companies on the market, how does yours stand out? How do you attract attention? How is your company recognised by the public? What is the first impression you convey? If you had to…
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The role of visual communication in your brand
The role of visual communication in your brand Visual communication is a crucial element in building a strong and recognisable brand. It is responsible for conveying your brand's message quickly and…
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Digital Print vs Offset Printing
Digital print vs Offset Printing Many people think that printing is just sending a file to the printer and getting a hard copy. However, there are more complex techniques, such as offset printing and…
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Advantages of having a tailored software in your business!
The main advantages of having a tailored software in your business! Having a tailored software for your business can bring many advantages. Firstly, the software is developed specifically to meet…
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The main reasons to create a website
If your business is only present on social media, we can tell you that you are at serious risk, understand why in this article and find out how to avoid it. Understand that there are two types of…
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Design Trends 2023
In the world of Design it is important to keep an eye on the latest trends. Knowing what's popular and in demand can help you create relevant and effective designs for your projects. With that in…
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Social Media Marketing – How to define your strategy
How to define a Social Media Marketing strategy Social Media Marketing has become increasingly popular and is now a must-have in any brand's marketing strategy. There are many advantages to including…
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10 Marketing tips that will boost your business!
10 Marketing tips that will boost your business! In an increasingly competitive and dynamic market, getting your space and your identity can seem like an impossible task. No matter how good your…
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What are backlinks, what are they for and how important are they to your website!
What are backlinks? Backlinks. Also known as inbound links or external links. Basically, these links refer to links that exist on one website and point to another website. Search engines, such as…
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GA4 – Why should you move to Google Analytics 4 immediately!
Google Analytics 4 is here to stay. And change is a must if you want to continue to analyse your metrics. What is Google Analytics 4 (GA4)? Google Analytics 4 (GA4) was recently released and will…
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10 Web Design mistakes harmful to your conversion
10 Web Design mistakes harmful to your conversion Nowadays, given the importance of digital in the process of buying products, it is common to feel the need to have an online presence to promote your…
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Importance of working with a good web designer
Importance of working with a good web designer The image age is here, and it's here to stay. It is often said that in digital, "looking" is as important, or even more important, than "being". And why…
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Content Marketing and Keyword Stuffing: the biggest enemies
Content Marketing and Keyword Stuffing At a time when the sales process necessarily goes through the Internet, since all products and services are available on the Internet, at least for online…
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What is a 404 error and how can you solve it!
404 Error - Page not found 404 Error, Now What? In the digital age, you have certainly been confronted with the message Error 404 Not Found/ HTTP Error 404 or often known as 404 error. But what is…
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Tricks to improve SEO
Tricks to improve SEO First, at the foundation of a good SEO strategy is the question "What will search engines try to find?" That is, it is important to understand that search engines do not make…
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Tips for ensuring your online privacy and security
First, what is digital privacy? Defining the concept of "privacy" is far from an easy task, given the numerous interpretations that can be associated with the word. However, in the digital context,…
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E-mail Marketing – What it is and how to use it
E-mail Marketing - What it is and how to use it When we talk about digital marketing it is impossible not to talk about email marketing. Contrary to what many people say and think, e-mail marketing…
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Tips for writing a perfect article
The development of content has been gaining more and more prominence in the communication strategies of each company. This is a trend that has been confirmed by the reality observed among agencies…
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Why should you trust an agency to develop your website?
Why choose a Web Design Agency? It is increasingly common for companies to bet on young freelancers to develop their corporate website or to venture into this world that is digital development,…
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Features of a good website
Characteristics of a good website How many times have you heard the expression "Not having a presence online, it's as if we don't exist"? Certainly a few times... A good website is not only, the…
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What are cookies and what are they used for?
What are cookies? Today we are talking about cookies! And no these are not for eating! Today we talk about the cookies that are out there in the digital world and that we accept without even thinking…
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How to define a good Marketing Plan?
Marketing Plan Right away, about creating a good Marketing plan, we have to be honest. Nowadays, there is nothing more important than getting your idea online, be it through the creation of a…
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What is Copywriting for? And why is it so important?
What is Copywriting for? Copywriting is the name usually given to the strategy of producing persuasive texts for Marketing and Sales with the objective of generating conversions and sales. In other…
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Introduction to Search Engine Optimization
Search Engine Optimization Often referred to as SEO, Search Engine Optimization may seem like a dirty word and a big deal to anyone just starting in the digital world. However, don’t be…
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Web Summit 2019
Web Summit 2019 Because the path is made by walking... Transfergest Software was selected to be one of the Alpha Startups to be presented at Web Summit 2019. The largest technology conference in…
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