In the world of Design it is important to keep an eye on the latest trends. Knowing what’s popular and in demand can help you create relevant and effective designs for your projects. With that in mind, let’s take a look at the top design trends for 2023.

What are design trends?

Design trends are the styles and techniques currently popular in the design industry. These trends can be influenced by a variety of factors, including cultural and social changes, technological advances and the work of prominent designers. Trends emerge slowly over time, gaining momentum and notoriety until they are widely adopted in the design sector.


Design Trends 2023

Artificial Intelligence

One of the most promising trends is the increasing use of emerging technologies, such as augmented reality and virtual reality, in product design. This allows designers to create more immersive and enriching experiences for users. In addition, artificial intelligence is becoming increasingly important in interaction design, enabling the creation of more intuitive and personalised interfaces.



Another trend to watch in 2023 is minimalist design. With the growing need for simplicity and clarity in an increasingly complex world, many designers will opt for minimalist approaches in their creations. This may include using limited colour palettes, removing unnecessary elements and using clean, legible typography.



Abstract Shapes

Abstract shapes are used in design as they are very effective in creating a strong and consistent visual identity. They allow the designer to explore creativity and create visual elements that are easily recognised and associated with a brand or product. Abstract shapes have been used for some time and will continue to be on the rise in 2023.




Motion Design

Motion design is an area of Design that combines elements of graphic design, animation and technology to create dynamic visual content. It is excellent for capturing the audience’s attention and conveying a message in an effective and engaging way.

With Instagram’s TikTok and Reels, this type of format has become increasingly popular. Short videos tend to make more impact and increase viewing time per user. Include this type of content in your strategy and then let us know how it goes!

3D elements

3D elements have been a trend in design in recent years due to the increasing popularity of technologies such as augmented reality (AR) and virtual reality (VR), and this year will be no exception. The increasing availability of 3D modelling software and animation tools has allowed designers to create 3D elements more affordably and at a lower cost. 3D Elements have been quite useful in various areas of design such as product design, packaging design, animation, graphic design, etc…



Impact on the design industry

These design trends are likely to have a major impact on the industry by 2023. Minimalist designers, who use natural and abstract forms in their work will be well positioned to meet the needs and preferences of their clients. Furthermore, adopting these trends can help designers stay current and relevant in an increasingly competitive market. As the demand for these types of designs increases, designers who are familiar with these trends will be well equipped to take advantage of new opportunities.


In 2023, we can expect the implementation of Artificial Intelligence in different types of design, an appreciation of minimalist design, a growing interest in motion design content and the incorporation of 3D elements in most areas of design.

Keep an eye on these trends and consider incorporating them into your own work to stay current and competitive in the industry.