Characteristics of a good website

How many times have you heard the expression “Not having a presence online, it’s as if we don’t exist”? Certainly a few times… A good website is not only, the basis for the success of the whole company and brand, but also the basis for the realization of any campaign associated with digital marketing. I see below some of the characteristics that our team highlights to call a website GOOD.

1. Attractive and eye-catching design

Not only in digital but also in our face-to-face interactions, the first impression we have of someone is entirely based on their appearance. In the digital world, the same thing happens. When we come across a website we don’t know what it looks like, but if it looks attractive and different at first glance, we will be interested and start exploring. Priority should be given to the colours, using as a major highlight the colours that are associated with the brand. The chosen template should be something that reflects the brand’s message and objectives. Next, the information should be structured so that it can be read simply and objectively. Finally, the font is something that complements this whole game of arousing the visitor’s interest. The font should be attractive and not too elaborate – avoiding flowery letters and outlines that make it difficult to interpret

2. Responsive Design

Having a website that is responsive to the most diverse mobile devices is an increasing demand from users. A responsive website is a website that adapts the size of images so that they remain proportional to the user’s screen, regardless of screen resolution.

3. Easy navigation

Make sure your website is intuitive. In other words, simple, fluid, and easy to navigate. Make a point of having the most relevant information about your business well highlighted. Avoid having too many redirects to different pages. Put yourself in the user’s perspective and think about what you least like to find when you open a website, it’s a good technique that can help you structure your website.

4. Relevant and interesting content

Of course, design is key to grab the user’s attention, however, useful, interesting and well-written content is something that easily grabs the attention of your website visitors. Therefore, it is important to keep in mind 3 elements that should be included in a website with good content:

  • Relevant and well-reasoned text – Ensure that the text reveals useful facts and information that are in line with your brand and business area. Also, watch for spelling mistakes throughout the text. It is extremely important to proofread the text after it has been produced.
  • Creativity – Make sure your website stands out from the rest. In other words, show users why they are surfing your website and not some other. Make sure you produce textual content that is original, correct, useful and easy to interpret. Also use blog posts to include new perspectives and approaches on certain subjects in the field.
  • – Images – Make sure you use good images and videos. Surely you are already tired of hearing that “a picture is worth a thousand words”. And isn’t that true? So always use good quality photos and videos that not only add dynamism to your pages, but also allow the visitor to establish a connection with your content.

5. Well-identified contacts and contact forms

Having your contact information well-identified is extremely relevant for a good user experience on your website. Imagine that a potential customer has become interested in your products and/or services, but then can’t find your contact information or a form to fill out. This can be a big problem when it comes to conversion. Therefore, it is important to consider the inclusion of the following information: address, phone contact, email, office hours, and other information that you think is relevant to the user experience.

6. Security

Increasingly, digital security is something that concerns not only users but also brands that conduct online sales actions, mainly through E-commerce websites. Thus, it is important that your site is securely hosted and has prevention mechanisms in place to avoid possible hacker attacks. In this sense, ensure that all users visiting the website feel safe in their browsing, knowing that your pages are trustworthy. Also, think about the sensitive data you have associated with your website. Avoid not only the loss of your customers’ data, but also your company’s data.

7. Loading Speed

Fast loading pages is something that pleases all users, whether they are regulars or potential customers. Because let’s be honest, when we do a search and access a website, all we don’t want is to find it loading slowly, especially if we need specific information quickly.  There is something to keep in mind, if your site is fast, the more time the user will spend browsing its pages, exponentially increasing the chance of converting that browsing into contact and/or sale.

8. Site optimized for SEO

Through a good SEO strategy ( we make the page much more attractive in terms of textual content, leaving it much more optimized and with a high probability of appearing in the first search results in search engines, boosting your chances of being more easily found by your target audience.

9. Frequent maintenance

A good website changes more or less regularly. In this sense, the maintenance issue is well interpreted from the user’s point of view because it not only demonstrates dedication to the business but also reveals the brand’s interest in growing and positioning itself as a reference website when it comes to search. After changes are made, it is important to test the website to ensure that it is working properly and to address any flaws that may arise.

10. Interactivity

We can classify a good website by the interactivity it provides to its users. In other words, encouraging the user to make a purchase or fill out a contact form are good methods to create empathy with the user. You can also include a fill-in box where you encourage your customers to leave a compliment or a testimonial about the service you provided them.

11. Existence of a Blog

Having a blog with articles that relate to your brand’s area of expertise is a huge asset. Not only to show users that you have a broad and sustained knowledge about your business area, but also because blogs help with overall website optimization. That is, take advantage of your blog posts to include in your content the most important keywords related to your business, so you will not only increase your chances of appearing in the first results of search engines but also naturally optimize your website.