How to define a Social Media Marketing strategy

Social Media Marketing has become increasingly popular and is now a must-have in any brand’s marketing strategy. There are many advantages to including this segment of marketing in your brand. However, it is not enough to create social media and post something sporadically. You need to define a strategy with “head, torso and limbs” that is in line with your objectives. Learn how to define a good social media marketing strategy!


Essential points to develop a good strategy

The first thing you should keep in mind is that to determine the reach of your publications and the interactions with them, algorithms are used.

These algorithms aim to deliver the best content to users, and to do this they are based on the engagement, the relationship and the temporality of your content.

For the aforementioned reasons, you should consider making content that meets what the algorithms are looking for. That is attractive and appropriate content that makes the audience like it and feel the need to interact with it (whether that interaction is a like, a share or a comment). The interactions with the public are the most relevant element for the success of your promotion, and consequently, of your brand and respective products or services. When used effectively, social networks generate interesting traffic to your website.

To get the most out of social networks, you should consider the particularities of each one, from the dynamics of use to the audience. Only then will you be able to build a good, complete and effective social media marketing strategy.

Essential points to develop a good strategy:

– Gather information about the target audience;

– Be present on the appropriate platforms;

– Create differentiated content;

– Schedule your publications.


Gather information on the target audience

Knowing your target audience, and identifying them clearly and accurately is an essential step in responding to their needs and desires. The more information you have about your audience, the better your results will be.

Creating groups or personas within your target audience is also very important for segmenting. By segmenting you will be able to tailor your content based on certain specific characteristics of these groups/personas.

This breakdown of groups/personas is required in practical terms when creating an online ad.


Be present on the right platforms

When deciding which social media platforms you want to be present on, the main factor you should take into account is that each platform has its target audience and its particularities.

The essential thing is to be present where your target audience is and spends its time. However, you should not neglect platforms where that presence is not so expressive if there are potential customers there.

Analyse the platforms not only in the short and medium term but also in the long term. Look at the example of TikTok, it began by being associated with a younger audience that liked to make videos of dancing, and is currently gaining more expressiveness in the older audience and the brands themselves. Be aware and always keep up to date.


Create differentiated content

As more and more users appear on the main social network platforms, competition increases and so does the content. In this sense, it is increasingly important to have a differentiated content strategy. To do so, you can observe your competitors and analyse the content they have been producing. We recommend that you see which content has the most interactions and explore those themes.

It is important to understand which content formats generate the best results, test!

Ask your audience what kind of content they would like you to produce, pay attention to their needs and desires, after all they are the reason you are producing it. This way you will make them feel they are “heard” and important to the brand.


Schedule your publications

Organization is very important, especially in the world of content marketing. Producing content on time, according to a strategy, is completely different than trying to come up with some content at the last minute.

Scheduling your publications will allow you to make better use of your time and prepare in advance the type of format or content that will be beneficial to you to publish in a certain chronological order, gathering the necessary resources and reducing the risks of something not going as planned.

To schedule everything, you should take into account several points, such as: the date, the theme, the purpose of the post, the visual component, the platforms where it will be published, the copy, the hashtags, tags and links.

Yeah, it’s not as simple as it sounds! To make the scheduling process and scheduling easier, there are some free and paid tools available.

Of the free ones, the best known is the “Meta Business Suite”, a tool from the company Meta that allows you to schedule publications for Facebook and Instagram.

Does it seem like a lot of work? Leave it to us, find out about our social media management service.