Importance of working with a good web designer

The image age is here, and it’s here to stay. It is often said that in digital, “looking” is as important, or even more important, than “being”. And why not join the useful to the pleasant and bring together the online and the offline?

Having an appealing image can make the difference between success and failure for any business. But be calm. Working on an image isn’t just about the design treatment. It’s necessary to study your business, choose which elements identify your brand and create a corporate identity that sells. This thought is transversal to any business, regardless of sector, age, or area of activity.

Increasingly, web design assumes a great role as a communication/information vehicle. In this sense and thanks to the prominence that the Web has been assuming, requiring a Web Designer for the design of websites is increasingly urgent. Let’s think about the maxim “What’s seen is sellable”. In this sense, and taking into account that the web is already considered the new global market, which leads to more and more business competitiveness, a good web design is essential.

Web Design can be interpreted as an extension of Graphic Design – the area of study that involves the creation of graphic elements and pieces, such as posters, flyers, business cards, corporate identities, and all the branding of a company.

All these elements are the result of efficient and effective design work that did not exist without creativity, of course. The basis of a Web Designer’s work is because there is not, nor can there be, a design formula that can be applied to all digital communication channels of a brand. That is, each of them must reflect the essence of a respective brand, entity or product/service.

In this sense, most companies resort to Web Design services for precisely this reason: to ensure that the company’s values and concept are well conveyed to the target audience.

Thus, Web Design turns out to be a communication tool that is at the base of the creation of any kind of activity carried out on the internet: website or blog pages, e-commerce website pages, social networks, e-mail, software, landing pages, applications, and others.

The Web Designer’s job is to use all available resources to provide a good user experience. Resources often used by the Web Designer include colours, layout, typography, adaptability, navigability, and accessibility, among others.

So, what does a Web Designer’s work consist of?

The Web Designer applies all his technical knowledge to online pages, adapting them to the profile and values of each business. His work involves architecting the structure – content arrangement and navigability – the visual aspect and usability, i.e., producing an appealing and logical “path” for the user to find the information he wants to access, without any difficulty or obstacle.

For such structuring, 3 key points are at the base:

1. Usability – that is, the ease with which users can use a tool to perform a specific action.
2. Appearance – the appearance that is visible to all users.
3. Visibility – the speed with which information is located and perceived.

Considering that the entire current conjuncture and the increasing globalization, depend more and more on the means that the internet puts at our disposal to bring people together and to be able to respond to the law of supply/demand, the internet is central and as a consequence, Web Design also reaches another importance. Not only to make products and services known, but to make them known in a genuine, creative and attractive way.