Search Engine Optimization

Often referred to as SEO, Search Engine Optimization may seem like a dirty word and a big deal to anyone just starting in the digital world. However, don’t be scared. Next, let’s demystify what SEO is and how it can help your brand!

First, SEO (Search Engine Optimization) is a set of techniques both inside, on-page, and outside, off-page, of a specific page. Above all, it aims to optimize your visibility in the organic results in the different search engines. In other words, SEO is a set of actions aimed at improving the positioning of a page, or set of pages, of our website in search results for specific terms used by different types of users.

Some decisive factors when it comes to SEO positioning

First, search engines take several factors into account when it comes to analyzing the positioning of a page:

  • User experience – above all, the browsing experience from the user’s perspective is an extremely decisive factor. In other words, for search engines the experience of users accessing your website is crucial.
  • Relevance of the content – i.e. the relationship that the content of a page has concerning a search term. It is often said that “content is king” and when it comes to SEO positioning, the expression fits perfectly!
  • Authority of the website or page of the website – at first glance, this criterion is based on the number of times your website and/or page is accessed. In other words, the more popular your content is, the more authority/importance it has.

Internal optimization factors to consider:

Therefore, the factors that affect a page’s position in the search engines can be divided into two blocks:

– On-page

– Off-page

Thus, internal or on-page optimization essentially refers to the internal structure of the pages. This includes their development and structure. For internal optimization the structure of the information along with the website, the loading speed, and the quality of the content from the user’s point of view, among others, are relevant.

External optimization factors to consider:

When it comes to off-page SEO techniques, the main ones concern the number of external links. Thus, such links should appear in association with the textual content present on the website, the so-called backlinks.

  • Use of external sources and/or services;
  • Use of Social Networks;
  • Creation of a Blog with interesting thematic articles;
  • News and Press Releases (which can also be included on the website through a blog format).

What factors can hurt a page’s positioning in search engines?

Finally, not everything is a bed of roses. Thus, some factors can seriously harm the positioning of a page. Often these errors are not noticed at first glance, which in the long run will greatly harm the positioning of the page. So let’s look at some of these factors:

  • Excessive number of links – links are often used in a forced manner and are not appropriate to the content in question;
  • Poor usability from the user’s point of view;
  • Pages with a loading speed lower than recommended;
  • Incorrect server responses;
  • Duplicate content on multiple pages of the website;
  • Keyword stuffing.

In summary, here are some basics to have about SEO – what to do and what to avoid.

If you still have questions, please feel free to contact our team of experts.