If your business is only present on social media, we can tell you that you are at serious risk, understand why in this article and find out how to avoid it.

Understand that there are two types of platforms, those that are ours, and therefore we have control of them, and those that do not belong to us, and therefore we do not have control of them. Social media, for example Instagram and Facebook, are owned by the Meta company.

When you create your content on these platforms, the main risk you are taking is that if you do not comply with the rules applied, you risk having all your content deleted and losing contact with your followers.

It is an external factor, which is out of your control, and which can make you lose the connection with your customers.

At this point, you must be thinking, “So what should I do to not depend on a third party and secure my business?”

To avoid becoming hostage to these platforms, you should complement your marketing strategy by building your own presence, in other words, create a website!

Creating your website, involves creating your website, which will, in fact, be yours.

The main reasons to create a website!

Increases online presence

Having a website allows your company to always be accessible and available to customers, regardless of where they are. This can increase your brand reach and help attract new customers.

Strengthens your brand

A professional and well-developed website can help reinforce your company’s image as a trusted and established brand. This can boost customer confidence and help create an emotional connection with your brand.

Improves user experience

Having a well-organized and easy-to-use website can make the user experience much more pleasant and efficient. This can help increase the amount of time users spend on your website and increase the chances of them becoming customers.

Provides information and services

A website can serve as a valuable source of information for customers, providing details about your products and services, as well as contact information and customer support. This can help improve customer satisfaction and loyalty.

Improves search engine ranking

A well-designed and optimized website can help improve your search engine rankings, making it easier for potential customers to find your business online. This can help drive more traffic to your website and increase your chances of generating leads and sales.

These are some of the main reasons why you should create your own online presence, your website. If you want to create your online presence, the d’oseubackoffice team develops fully customized websites tailored to your vision and business needs. Contact us!