With so many companies on the market, how does yours stand out? How do you attract attention? How is your company recognised by the public? What is the first impression you convey? If you had to associate an image with your company, what would it be? Can’t answer these questions? Stay with us and understand why is so important to create a logo for your company/brand.

What is a logo?

A logo is a visual image that represents a company or brand. It is used on all types of marketing materials including business cards, stationery, website, social media and even on products.

A logo can consist of a word, letters or just a symbol or icon. It is designed to be easy to recognise and stand out amongst so many other images.

A well-designed logo should convey your company’s values and message quickly and efficiently, helping to build customer trust and create a professional and consistent image for your brand.


But why is it so important to create a logo?

  • Helps establish your brand 

A logo is the first thing people see when they come across your company, and the first impression is the one that stays. A well-thought-out and designed logo can help establish your brand in people’s minds, creating a positive and professional image.

  • Makes it easier to recognise your company 

The easier it is for people to associate your logo with your company, the easier it will be for them to remember your brand. This is especially important in highly competitive sectors where it’s crucial to stand out from the competition.

  • Reflects your company’s personality 

A logo is much more than just a design. It should reflect your company’s personality and convey the message you want to get across to the public. For example, if your company is innovative and modern, a simple, minimalist logo may be the perfect choice. On the other hand, if your company is traditional and reliable, a more classic logo may be more appropriate.

The logo is a key element of your visual identity, along with other elements such as colours, fonts and images. All of these elements work together to create a coherent and consistent image of your company. This is important for both your internal and external communication.

Therefore, having a quality logo is extremely important for any company, regardless of its size or the segment in which it operates. If you do not yet have a logo or if your current one needs an update, it is essential to invest in a quality design project to create a strong and consistent image for your brand.

How to create a logo?

If you are just starting a business or want to renew your company logo, here are some tips to help you create a successful logo:

Define the purpose of your logo

Before you start creating your logo, it’s important to think about its purpose. What do you want it to convey? Who is your target audience? Analysing these questions will help guide your design choices and ensure the logo is relevant and effective.

Do market research

Do some market research to understand current trends and what the competition is doing. This will help ensure your logo is relevant and stands out among other companies.

Choose colours and typography

Colours and typography are important elements of any logo as they convey subconscious messages to the audience. Choose colours and fonts that are appropriate for your brand and target audience.

Create an outline

After defining the purpose and doing your market research, it’s time to create a sketch of your logo. Start with some basic ideas and tweak them until you come up with a final design.

Test your logo

Before finalising your logo, it’s important to test it to make sure it works well on different shapes and sizes. Test your logo on different backgrounds and font sizes to make sure it’s still readable and attractive.

Make final adjustments

After testing your logo, make final adjustments. If necessary adjust the design, and ensure it is consistent with your brand and purpose.


Creating a logo is not exactly an easy process, so it requires quite a bit of the creative side and professional tools to be able to create something unique. So always prioritise a professional service.